Little Words Project: Hello Kitty
We celebrated Hello Kitty's 50th Anniversary with our Little Words Project® x Hello Kitty collection—embodying friendship, kindness, and inclusivity. Share the joy with all your besties!
Role: Creative Direction, Design Direction + Art Direction | At Little Words Project, I was hired to build and lead their in-house brand design team, as well as spearhead supporting imagery such as photography, illustrations, animations and more.
Hello Kitty is the ultimate ✨glitter girl✨, and we couldn’t think of a better way to celebrate her and the beautiful friendships she inspires. We teamed up with CGI artists to craft a whimsical, sparkly dreamworld that perfectly showcases our new Hello Kitty & Friends Collection.
The imagery features opal-inspired gradients that beautifully complement and offset Hello Kitty’s iconic bold pink. Subtle sparkle animations add a special finishing touch, bringing her magical world to life.
The photography seamlessly integrates with our CGI assets, offering an ethereal and simplistic feel. With soft cloud backdrops and textured opal surfaces, it pairs perfectly with the key art, creating a dreamlike atmosphere.
The campaign assets were designed to be clean and concise, all while building excitement and showcasing just how truly iconic this partnership truly is.
On Little Words Projects® social channels, the assets broke through the noise, surprising and delighting our customers. They quickly became some of the best-performing assets to date! 💖🌈
Role: Campaign, Photography, CGI & Animation Creative Direction/Art Direction + Design Direction
Collaborators: Kirill Emelyanov @3dkir & Arina Emelianova @ohyes3D (CGI & Animation Artists)
Jim Esposito (Photographer), Dillon Johnson (Senior Graphic Designer)