Entire re-brand of Francis Scott Key Elementary Middle School located in Baltimore, MD. The idea of making a public school just as desirable as a private school.
Keeping the industrial American feel that Baltimore has to offer in mind; new logos, mascots, colors, and uniforms were created. The elementary school side shown
with powder blues and a more friendly Osprey mascot, while the middle school has a more mature grown feel with the dark blues and serious Osprey mascot.
The goal was to separate the younger and older kids, but still make them feel unified as a whole in FSK spirit.
Concepted with : Marina Anglim & Katie Blake | Collaborative design with Katie Blake | Photography : Sarah Shepard