Entire re-brand of Francis Scott Key Elementary Middle School located in Baltimore, MD. The idea of making a public school just as desirable as a private school. Keeping the industrial American feel that Baltimore has to offer in mind; new logos, mascots, colors, and uniforms were created. The elementary school side shown with powder blues and a more friendly Osprey mascot, while the middle school has a more mature grown feel with the dark blues and serious Osprey mascot. The goal was to separate the younger and older kids, but still make them feel unified as a whole in FSK spirit.

Concept : Laura Mechling, Marina Anglim & Katie Blake

Art Direction / Design: Laura Mechling

Photography : Sarah Shepard