Blue Apron
x Bob’s Burgers

Cheesy puns and mouthwatering burgers can only mean one thing:
our Bob’s Burgers recipes are here! From July to September,
Blue APRON teamED up with the hit FOx show to bring you a fun
new burger recipe each month.

Creative Direction, Art Direction & Design


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A Partnership Almost Too Gouda to be true!

“The Quantum of Salsa Burger”

With Corn-Pepper Salsa & Onion Rings

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“The Gouda Wife Burger”

With Cucumber-Radish Salsa & Roasted Sweet Potatoes

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“The Absentee Shallot Burger”

With Caramelized Shallot & Fontina Cheese Fries

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Limited Addition Apron

in collaboration with Hedley & Bennet, sold on our BLUE APRON Market.

Digital Experience

Marketing Collateral

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Executive Creative Direction:
Stephan Hoefnagels

Creative Direction:
Laura Mechling

Art Direction / Design:
Laura Mechling & Devin Kelly

Copy:
Allison Pavlick & Sarah Richter