Blue Apron
Welcome Email Flow

Turn up the heat for your first box!
You’ll supply the cookware, salt and pepper, olive oil,
and your appetite! We’ll bring everything else.

Creative Direction & Art Direction


Pastably your best dinner yet!


Executive Creative Direction:
Stephan Hoefnagels

Creative Direction:
Laura Mechling

Art Direction:
Laura Mechling & Devin Kelly

Design:
Devin Kelly

Copy:
James Molloy & Sarah Richter